Menuland — the first digital

cloud kitchen in Slovakia

Menuland — the first digital cloud kitchen in Slovakia

About Menuland

It's Friday and you and your colleagues want to order lunch. Your first friend wants a steak, the second one is a vegetarian, and you would like to taste something from Asian cuisine. Your goal is to find the right place with this offering, easily make an order and get your fresh food delivered as quickly as possible.

Product design — UX idea — Branding — Design system

Branding — Design system — Product design — UX idea

Before the first pixel

Our scope

Menuland's vision was to create the first digital cloud kitchen in Slovakia. From the beginning of the project, our studio was in charge of the complete digital materialization of the idea and worked in close cooperation with the internal development team of Menuland.

Digital strategy
Prototyping and usability testing
Re-branding
Website UX & UI
Complete digital and offline customer experience

Creation process

Brainstorming sessions

Phase of understanding the food industry and business model of Menuland.

Prototype & Wireframe

Based on our research we modelled test scenarios and created a clickable prototype.

Usability testing

Based on our research we modelled test scenarios and created a clickable prototype.

New branding & design

We refreshed the logo, color and visual style of the packaging.

Wireframe
& Prototype

A deep understanding of Menuland's business and its users helped us to identify model scenarios. Then, we identified common gaps in the current user flows and created new ones with UX in mind.

UI Kit

& Design system

Design

We transformed the results of usability testing into a complete new user interface on the Menuland web app.

Brand

Mono Black

#030303

rgb:3 3 3

Kale Green

#0F423E

rgb:15 62 66

Light Blueberry

#53B5BB

rgb:83 181 187

Eggplant Purple

#62094F

rgb:98 9 79

Pepper Red

#EB4F17

rgb:237 93 20

Banana Yellow

#FABB00

rgb:250 187 0

Dough

#F5ECE2

rgb:245 236 226

White

#FFFFFF

rgb:255 255 255

Admin

We believe that the dashboard interface itself must have excellent UX. Together with Menuland, we decided to build our own dashboard UI. It is intended for all levels of organizational levels within the company as well as a tool for B2B customers to help them with complete management of corporate lunches and deliveries.

Conclusion

After almost a year of intensive cooperation and thousands of hours, we successfully launched the first version of Menuland’s virtual kitchen in Slovakia. The Menuland tool is a standalone, automated tool.

What’s next? We are quite pleased that Menuland has decided to build its product with a customer first approach in mind. We’re very excited to see Menuland is now ready to move forwards by following an improved strategy and product which will help them with fulfilling their business goals.

www.menuland.sk

Client:

Menuland s.r.o.

Timeline:

2020 May - Present

Services:

Digital strategy
Prototyping
Usability testing
Product Design
Design System
Re-Branding
Customer experience
Video spot

Credits:

Robert Machac

Project Management