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Menuland — the first digital

cloud kitchen in Slovakia

Menuland — the first digital cloud kitchen in Slovakia

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About Menuland
It's Friday and you and your colleagues want to order lunch. Your first friend wants a steak, the second one is a vegetarian, and you would like to taste something from Asian cuisine. Your goal is to find the right place with this offering, easily make an order and get your fresh food delivered as quickly as possible.
Product design — UX idea — Branding — Design system
Branding — Design system — Product design — UX idea

Before the first pixel

menuland process 01
menuland process 02
menuland process 03

Our scope

Menuland's vision was to create the first digital cloud kitchen in Slovakia. From the beginning of the project, our studio was in charge of the complete digital materialization of the idea and worked in close cooperation with the internal development team of Menuland.

  • Digital strategy
  • Prototyping and usability testing
  • Re-branding
  • Website UX & UI
  • Complete digital and offline customer experience

Creation process

icon process

Brainstorming sessions

Phase of understanding the food industry and business model of Menuland.

icon process 2

Prototype & Wireframe

Based on our research we modelled test scenarios and created a clickable prototype.

icon process 3

Usability testing

Based on our research we modelled test scenarios and created a clickable prototype.

icon process 4

New branding & design

We refreshed the logo, color and visual style of the packaging.

Wireframe
& Prototype
A deep understanding of Menuland's business and its users helped us to identify model scenarios. Then, we identified common gaps in the current user flows and created new ones with UX in mind.
UI Kit
& Design system
ui kit 1 ui kit 2
ui kit 3 ui kit 4
many more>
Design
We transformed the results of usability testing into a complete new user interface on the Menuland web app.
design menuland 1
design menuland 2
design menuland 3
design menuland 4
design menuland 5
design menuland 6
Brand
Mono Black
#030303
rgb:3 3 3
Kale Green
#0F423E
rgb:15 62 66
Light Blueberry
#53B5BB
rgb:83 181 187
Eggplant Purple
#62094F
rgb:98 9 79
Pepper Red
#EB4F17
rgb:237 93 20
Banana Yellow
#FABB00
rgb:250 187 0
Dough
#F5ECE2
rgb:245 236 226
White
#FFFFFF
rgb:255 255 255
menuland brand
menuland instagram posts
Admin
We believe that the dashboard interface itself must have excellent UX. Together with Menuland, we decided to build our own dashboard UI. It is intended for all levels of organizational levels within the company as well as a tool for B2B customers to help them with complete management of corporate lunches and deliveries.
menuland admin 1
menuland admin 2
menuland admin 3
menuland admin 4
menuland admin 5
Conclusion
After almost a year of intensive cooperation and thousands of hours, we successfully launched the first version of Menuland’s virtual kitchen in Slovakia. The Menuland tool is a standalone, automated tool.

What’s next? We are quite pleased that Menuland has decided to build its product with a customer first approach in mind. We’re very excited to see Menuland is now ready to move forwards by following an improved strategy and product which will help them with fulfilling their business goals.
www.menuland.sk

Client:

Menuland s.r.o.

Timeline:

2020 May - Present

Services:

Digital strategy
Prototyping
Usability testing
Product Design
Design System
Re-Branding
Customer experience
Video spot

Credits:
Robert Machac
Project Management
credit robo
Viktor Surovcik
Lead UX / UI Design
credit viktor
Martin Mroc
UX / UI Design
credit martin
Lukas Svarc
UX / UI Design
credit lukas
Patrik Gubis
Videomaking
credit patrik
Zuzi Kopanicová
Branding
credit zuzana
Tamara Shawkatova
Branding
credit tamara

Let’s create pixel perfect
design for you

Schedule free call
hello@a11.studio

UX/UI studio in Bratislava, Slovakia